Brand | Vendschat

Brand Overview

Vendschat is the unified inbox platform for WhatsApp, Instagram, and Messenger - with AI automation, CRM sync, broadcasts, templates, and workflow integrations.

Operating Model

The Unified Inbox Model

Every customer conversation belongs in one inbox - answered clearly, with AI and workflows handling the rest. That's how Vendschat is built and how modern teams run messaging.

forum

Unify every channel

WhatsApp, Instagram, and Messenger in one shared inbox - no app-switching, no missed DMs.

sentiment_satisfied

Answer like a person

Clear, warm, respectful - the B2C standard your customers actually expect.

history

Keep context in the thread

CRM sync, history, and labels - nobody starts a conversation cold.

smart_toy

Automate the repeat work

AI, templates, broadcasts, and workflows for everything routine.

target

Positioning

Vendschat helps businesses grow by talking to customers the right way: clearly, conversationally, and at scale.

format_quote

Tagline

One inbox. Every customer.Clear, conversational, and accessible - the way customers actually want to be spoken to.

description

Short Description

Customer messaging platform for WhatsApp, Instagram, and Messenger.

psychology

Brand Personality

Conversational · Clear · Accessible · Human-first · Growth-minded · Trustworthy

B2C Communication Standard

Vendschat speaks to businesses but models how they should speak with customers: grade 8–10 reading level, "you" not "users," verbs over nouns, one thought per sentence.

Name Rules

Correct	Incorrect
Vendschat	Vends Chat, VendorsChat, VendsChat

Logo & Wordmark

The Vendschat logo combines an emerald chat-bubble icon with the wordmark. Primary colors: #059669 and #05AD7D.

Usage Rules

Minimum digital width: 100px (full logo) · 28×28px (icon only)
Clear space: height of the chat-bubble icon on all four sides
Logo does not invert - use full-color emerald on all backgrounds
Place on solid or glass surfaces over photography

Don'ts

closeStretch or skew

closeChange colors

closeAdd shadows or outlines

closeRecreate with generic icons

Color System

Material Design 3–influenced semantic tokens. Use role-based tokens - never hardcode hex in components except documented accent constants.

Brand Core (Theme-Independent)

CTA Gradient Start

#38C995

Gradient start, accent borders

CTA Gradient End

#0D9F6F

Gradient end, slider accent

Logo Emerald

#059669

Logo, app primary buttons

Logo Teal

#05AD7D

Logo accent details

CTA Label

#E8FDF4

Text on filled CTA (light)

On Filled Mint

#003824

Text on bright mint (dark CTA)

CTA Gradient: linear-gradient(135deg, #38c995 0%, #0d9f6f 100%)

Light Mode Palette

Primary

#006C49

--vc-primary

On Primary

#FFFFFF

--vc-on-primary

Primary Container

#AEF2D0

--vc-primary-container

Background

#F8FAF9

--vc-background

On Surface

#181D1B

--vc-on-surface

On Surface Variant

#3F4A43

--vc-on-surface-variant

Surface Container Low

#F2F7F4

--vc-surface-container-low

Surface Container Lowest

#FFFFFF

--vc-surface-container-lowest

Secondary

#4A5F8F

--vc-secondary

Tertiary

#7E5260

--vc-tertiary

Outline

#6F7A72

--vc-outline

Outline Variant

#BFC9C2

--vc-outline-variant

Dark Mode Palette

Primary

#4EDEA3

--vc-primary

On Primary

#003824

--vc-on-primary

Primary Container

#10B981

--vc-primary-container

Background

#121415

--vc-background

On Surface

#E2E2E3

--vc-on-surface

On Surface Variant

#BBCABF

--vc-on-surface-variant

Surface Container Low

#1A1C1D

--vc-surface-container-low

Surface Container Lowest

#0C0E0F

--vc-surface-container-lowest

Secondary

#B1C5FF

--vc-secondary

Tertiary

#E8B3FF

--vc-tertiary

Outline

#86948A

--vc-outline

Outline Variant

#3C4A42

--vc-outline-variant

CTA Behavior by Theme

Light Mode

Emerald gradient + #E8FDF4 text

Dark Mode

Solid #4EDEA3 + #003824 text · hover #3DCF96

Typography

Onest is the sole brand typeface. Weights: 400, 500, 600, 700. Source: Google Fonts

Hero H136–48pxWeight 600

Need easy, powerful business chat?

Section H230–36pxWeight 700

Engineered for the Enterprise

Card H320pxWeight 700

Unified Inbox

Body Large16–18pxWeight 400

One inbox for WhatsApp, Instagram, and Messenger - so conversations don't stall.

Body14–16pxWeight 400

Context-aware AI that suggests the perfect response based on your history.

Eyebrow12pxWeight 600

PRICING

Headline pattern: neutral setup text + gradient accent punchline.

Voice & Tone

All voice and tone flows from The Unified Inbox Model. If it doesn't sound like something you'd send in a WhatsApp message, rewrite it.

forum

Conversation first

Lead with the dialogue, not the dashboard.

visibility

Clear over clever

Plain words beat punchy jargon. Simplify until anyone gets it.

accessibility

Accessible to everyone

Grade 8–10 reading level. Short sentences. No unexplained acronyms.

trending_up

Follow through

Show how teams close the loop - context, CRM, and workflows - not just a first reply.

CTAs

Book a DemoGet StartedStart Free Trial

Words We Use

Inbox · Unify · Answer · Message · Chat · Customer · Clear · Thread · Context · Automate · Help · Simple

Words We Avoid

Revolutionary · Disruptive · Synergy · Best-in-class · Leverage · Utilize · Stakeholders · End-users · Conversation-Led Growth · CLG · Capture · Convert · Retain

UI Components

Buttons

Cards & Badges

inbox

Product Card

rounded-3xl · p-8 · surface-container-low

Featured Pricing

border-2 #38C995 · primary/5 background

Glass Effect

backdrop-filter: blur(20px) · Light: rgba(242,247,244,0.65) · Dark: rgba(40,42,43,0.6)

Layout & Shape

Buttons

12px

Cards

16–24px

CTA Sections

40px

Spacing

Section padding: py-32 (major) · py-24 (medium)
Container: max-w-7xl · horizontal padding px-8
Grid gaps: 24px / 32px / 48px / 96px

Social Media

All social graphics use Onest typography and brand tokens. Design for both light and dark variants when posting to platforms that support theme-aware audiences.

Post Dimensions

Format	Dimensions	Ratio	Platforms
Square Post	1080 × 1080	1:1	Instagram, Facebook, LinkedIn
Portrait Post	1080 × 1350	4:5	Instagram feed (preferred)
Landscape	1200 × 627	1.91:1	LinkedIn, Facebook link
Story / Reel	1080 × 1920	9:16	Instagram, Facebook Stories

Stat Card Template (Preview)

Official Profiles

Instagram · @vendschat
LinkedIn · /company/vendschat
YouTube · @vendschat
Facebook

Hashtags: #Vendschat · #OmnichannelMessaging · #WhatsAppBusiness (3–5 max)

Accessibility

accessibility

WCAG AA

4.5:1 contrast for normal text · 3:1 for large text and interactive elements.

contrast

Themes

Light, dark, and system preference supported across marketing site and app.

Verified Contrast Pairings

Foreground	Background	Ratio
#181D1B	#F8FAF9	~14:1 ✓
#E2E2E3	#121415	~12:1 ✓
#E8FDF4	#0D9F6F	~4.6:1 ✓

Asset Library

Logo PNG Pack

Pre-exported PNG assets at standard sizes. Regenerate with npm run generate:logo-assets.

Logo 400w PNGopen_in_new Logo 1200w PNGopen_in_new Avatar Light 400open_in_new Avatar Dark 400open_in_new Square 512open_in_new Asset Manifest (JSON)open_in_new

Social Card Templates

Stat Card - Light (1080×1350)open_in_new Stat Card - Dark (1080×1350)open_in_new Quote Card - Light (1080×1080)open_in_new Feature Card - Light (1080×1350)open_in_new Figma Recreation Specopen_in_new

Source Files

Logo (SVG)open_in_new Brand (Markdown)open_in_new Favicon Suiteopen_in_new

AI / Machine Data

Structured reference for automated systems - AI agents, design tools, and compliance parsers. The human-readable content on this page is authoritative for brand usage; the markdown file provides the same information in a machine-parseable format.

Structured source (Markdown): /docs/brand-guidelines.md
Human-readable page: /brand
Structured metadata: JSON-LD embedded in page source (schema.org/Brand)
Document version: 1.1.0 · Effective date: July 9, 2026

Brand usage questions: brand@vendschat.com

Related policies: Privacy Policy · Terms of Service